Evening seminar: Storytelling for Controller


Storytelling for Controllers

Did you ever wonder why people listen to your presentation or look at your numbers, what they retain from it and what they do with it? And did you ever wonder how you can improve the decision making? 

Following speakers will explain how they succeeded in improving the decision making through storytelling.


Francis de Bruyne

Francis De Bruyne  Francis De Bruyne is responsible for Business forecasting & sales planning - Trade finance & credit management at Petersime.  He  will share how he builds  his story and what tricks he is using to catch the attention of the audience and to bring a sticky story. 






Isabelle Van Iseghem

isabelle van iseghem  She used to be Finance Manager at Microsoft and CFO at Niko Group, nowadays she is working as CFO at MediaGeniX. Isabelle will share how she manages to bring the real story behind the numbers and what techniques she uses to guide the end users to the key insights. 








18h30 - 19h00:  Welcome drink

19h00 - 19h10: Introduction by Chairman of BIMAC, Christian Pauwels

19h10 - 19h40: Presentation by Francis de Bruyne

19h40 - 20h10: Presentation by Isabelle van Iseghem

20h10 - 20h30: Panel debate

20h30 - ..:       : Networking reception



Salons de Waerboom, 

Jozef Mertensstraat 140

1702 Groot-Bijgaarden


This event is free for all BIMAC members and €100 (excl VAT) for non-members. 

Event Properties

Event Date 21/09/2017 6:30 pm
Event End Date 21/09/2017 9:00 pm
Registration Start Date 04/01/2017
Individual Price €100,00
Salons Waerboom
Jozef Mertensstraat 140, 1702 Dilbeek, België
Salons Waerboom
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